Why you should use Find Your Yoga for your yoga search

Find your place for yoga

Be sure, Find Your Yoga wants you to find yoga teachers who are right for you.

Google makes 85 percent of its sales from online advertising (BrandEins 12/2019). This explains why when you search for yoga teachers on Google or Google Maps, you will mostly see advertising. You will never be shown all yoga teachers there, but only a selection - and of course priority will be given to those teachers who are willing to place an ad on Google. Small yoga studios or individual teachers have almost no chance of visibility via Google.

Be aware that Google will not show you search results based on your interests, but rather the corporate interests prevail - that is, you will always see the search results that bring Google the most money! Again: Google earns 85% of its revenue from advertising!

What makes Find Your Yoga different: Every yoga teacher can create a free profile with us. You can always see ALL of our yoga teachers on the Open Street Maps map. This makes it possible for large yoga studios and small yoga providers to coexist on an equal footing, regardless of advertising and money. The interest of Find Your Yoga is that you find a yoga teacher who suits you and your interests!

In order to be able to operate Find Your Yoga, we have developed a premium model, whereby we also differentiate between yoga teachers (10 euros/month) and yoga studios (13 euros/month) in order to ensure equality. Premium profiles are displayed higher up and have larger icons. The difference to Google is that we always show you ALL the yoga teachers in your area. If you filter by a yoga style, you will only see these yoga teachers and not premium profiles that do not include this. We also pay taxes in Germany as normal and thus assume our social responsibility.

Be sure that at Find Your Yoga you will see ALL yoga teachers in your area and not primarily advertising.

If you search for 'yoga near you' on Google Maps, Google will show you pre-filtered information. You cannot understand why you see certain information and not others. The yoga offers you see are mostly advertising and, on the other hand, yoga providers that have been on the market for a long time, with well-functioning websites or many yoga students. But let's be honest, what really characterizes a good yoga teacher is that he has money for advertising, knows website programming and SEO?! Google is also currently introducing the match function - Maps will then show you how much the respective location suits you based on a calculated score. Doesn't that sound kind of creepy? Yoga suits you when it feels good - not because some algorithm tells you so.

What Find Your Yoga does differently: Instead of Google Maps, we work with Open Street Maps – a freely accessible geodatabase. On our yoga map you can see all the yoga teachers (as long as they have a free profile with us). You can then zoom in closer to the map and see which yoga teachers are in your area or you can filter by yoga direction or target group of the courses. With us you can see small yoga providers and yoga studios on an equal footing.

Next to the map you will see profiles of yoga teachers on the right. We sort these by points. In the standard sorting, entries with more points are displayed closer to the front. Points are awarded for the completeness of the profile and the number of reviews. The more completely an entry is filled out and if there are pictures, the more points are awarded. In addition to the standard sorting described, you can switch to sorting by ratings, number of ratings or newest entries at any time. However, the order of the profiles does not affect the fact that all yoga teachers are always displayed on the map section.

Be sure that you don't see any filtered reviews on Find Your Yoga.

The focus is currently on a legal dispute between the review portal Yelp and the operator of several fitness studios. The Federal Court of Justice (Az. VI ZR 495/18) should now clarify whether review portals are allowed to filter the reviews of their users. The pending lawsuit concerns the procedure used by Yelp, according to which reviews are classified into the categories “recommended” or “(currently) not recommended” using an algorithm. The filter system is intended to sort out manipulated reviews and only display “helpful” reviews. Only the average of the “recommended” ratings is included in the overall rating displayed. This means that the majority of all ratings submitted are not displayed and the overall rating is therefore distorted. However, it is unclear which criteria Yelp uses to categorize the reviews. The way in which the evaluations are achieved is criticized because there is a lack of a transparent process. Only the review portal itself knows which criteria it uses to filter.

What makes Find Your Yoga different: We don’t use any rating filters! You can see all reviews submitted and confirmed by an email address. We block discriminatory and improper reviews that can damage the reputation of a yoga practitioner.